You work hard to keep your business running, but you want to promote it in order to get more customers. Your marketing efforts are typically limited by time and money, so what can you do? Here are five tips for promoting your business.
1. Use social media
Social media is a fast way for you to promote your business. Social media platforms are great because you get instant access to large communities of people who will likely be interested in your products or services.
You can use free sites like Facebook, Twitter, and Pinterest to get the word out about your business. But make sure you have time to keep up with these platforms by posting new content regularly. If you don’t have the time to maintain it yourself, you may want to hire someone else on Craigslist or Upwork for cheap or free depending on what kind of help you need.
2. Send press releases
Press releases are announcements that you send out over email blast lists about something newsworthy that has happened in your business. If you receive a lot of media coverage about your products, send out a press release including the articles so that people can see all the news about your business in one place.
Depending on what kind of company you have, you may want to find free PR sites or paid PR sites.
3. Create customer testimonial videos
Testimonials are reviews written by customers about their experience with your company or product that they agree to publish online or submit in video form. These reviews send social proof which is important in any buying decision so it’s important to have some testimonials visible online.
If you don’t have the time or money to hire a professional videographer, you may want to consider creating your own videos.
4. Include coupons in packages
You can offer exclusive coupons that customers can only get by ordering from your business in conjunction with another product or service they’re purchasing for themselves. These coupons are typically sent through email but you could also put them on social media if it works with your brand image.
These discounts will help incentivize people to make purchases and promote word of mouth marketing which is effective at bringing more traffic to your business. You’ll need to carefully balance how many discounts you give out with how many sales you’re actually getting.
5. Sponsor events
Sponsoring events is a great way to promote your business because these are typically highly attended by people who enjoy similar activities or have the same interests as you do at your company. You’ll want to put together an attractive sponsorship packet with information about your company, the event itself, and what kind of exposure you can provide. Organizations will be more likely to accept your sponsorship if they know their audience would be interested in it so make sure that you tailor this information specifically for them.
Promoting your business is about finding ways to get people talking about it online and driving more traffic to it through word-of-mouth marketing and PR efforts. Depending on where your business is located, you may also want to consider local advertising. By following these five tips, your business should experience more success than ever before.
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